Supporting your earnings

During times like these we want to ensure that we are constantly here to support our customers, we’re working behind the scenes, adapting the ways we’re supporting you to ensure everyone’s wellbeing and safety is at the forefront of everything we do.

Keep your business running with a remote survey tool

Covid-19 has changed many installers business activity with the lockdown and the need to avoid unnecessary visits to customer’s homes.

You may have put quoting for new boiler installations on hold until the situation changes.

In some cases homeowners have put things on hold because they didn’t want to risk your visit to conduct a survey in their home.

In order to support our Glow-worm Club Energy installers we have identified a simple online tool for you to carry out a survey remotely with your customers. We’ve partnered with TradeGaze to deliver a solution which will help you keep your business moving.

To see how simple the online tool is to use and to find out more sign into Club Energy.

How to build business resilience

Steering a business through a period of uncertainty is undoubtedly tough. Spencer Clark, Commercial Director at Glow-worm, outlines how manufacturers can offer support to installers through these unprecedented times.

Tackle late payments

Late payments put tremendous strain on cashflow. But there are several ways to encourage your customers to pay on time. For example, moving away from accepting cash and cheques in favour of card payments is not only more hygienic, but also decreases the likelihood of excuses such as ‘the cheque is in the post’. Consider using mobile card terminals so that you can take fast, safe and secure payments on the go without the need for a telephone line.

Train and gain

Spending quieter periods to undertake the training that you’ve been putting off will pay dividends in the future. It’s an opportunity to refresh your existing skills or train in new technologies, such as heat pumps, which could open up different revenue streams for your business.

Online training courses can be completed without leaving the house. If you want to brush up on your marketing skills, the Google Digital Garage offers free courses on everything from planning a social media strategy to SEO – with a certification up for grabs on completion.

Our online training courses are fully live and interactive - delivered by real people using genuine demo products to give installers a truly authentic experience from the comfort of their own homes.

Look out for Glow-worm’s online training courses on sales, marketing and products coming soon.

Review your strategy

Time off from installation or servicing work may give you the headspace to plan your marketing strategy for when the situation improves, or review your current model to identify any gaps. So, use this time to make sure your digital platforms – websites, social media profiles and online local directories – are all up to date and showcasing your newest work. It’s also worth contacting recent customers who were satisfied with your work to encourage them to write online reviews and testimonials. Don’t forget to replenish branded materials with your logo such as stickers, workwear and stationery which, if you’re a member of a manufacturer’s loyalty programme, you may be able to get for free or at a reduced cost.